Denmark in the Culture and Experience Economy - 5 new steps

Foreword
That the arts and the corporate sector can mutually benefit from each other is no new phenomenon. It is legitimate nowadays to speak in terms of commercial culture and in many respects cultural and corporate environments are indeed closely connected.

The culture and experience economy is a major field both here in Denmark and abroad. A field that has grown as nations become wealthier and people have more money to spend. This development has provided new stages and new markets for the arts and culture, the world of sport and the corporate sector.

The culture and experience economy concerns more than merely selling a greater number of Danish films abroad, going to a football match on a Sunday afternoon or designing attractive packaging for our products. Interaction between culture and the corporate sector has matured over time and in recent years many artists and companies have come together to

cooperate in the interfaces of the culture and experience economy. However, interaction between the arts and the corporate sector is in a constant state of change. And this poses new challenges to both cultural and industrial policy.

The Government has already implemented several targeted initiatives to strengthen conditions for growth and boosted production in the culture and experience economy. And the companies and artists that move in its market place are also reaping the benefits of general Government efforts focused on strengthening corporate framework conditions.

In this publication the Government presents initiatives within five new strategic target areas designed to create favourable frameworks capable of reinforcing development and growth potential in the culture and experience economy.

Minister of Economic and Business Affairs, Mr. Bendt Bendtsen
Minister of Culture, Mr. Brian Mikkelsen

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